Local suds are looking for artful renditions
September 30, 2009
A new art contest presented by the Teton Arts Council and Grand Teton Brewery will seek the creative input from local artists, no ID required.
All artists who are members of the Teton Art’s Council are invited to participate in the The Art of Beer, an artwork contest for inspiring labels and promotion of Grand Teton Brewing Company’s 2010 Cellar Reserve beers. If you’re not a member of the non-profit, you may join for $25 for a one-year membership.
“We think this is a great opportunity for artists to showcase their work in a unique format,” said Christine Leusch, Executive Director of Teton Arts Council. “It gives artists an opportunity to have their work seen by a broader audience and in a different format.”
In past years, the employees of Grand Teton Brewing Company had collaborated on label design. But this year the brewery decided to call upon artists for inspiration and insight. Artists are requested to submit artwork that depicts “Life in the Tetons” to the Teton Arts Council by Friday, Oct. 23. Winners will be announced at an awards ceremony Nov. 7 at the brewery located in Victor. Artists may submit up to four pieces that may be incorporated into the label designs of the Cellar Reserve beers. The winning artwork will be selected for its creativity, originality, artistic quality, and reflection of the theme.
For the winning artists, an artist bio will be featured on a card, approximately the size of a business card hung around the neck of the bottle. The winning artists may expect wide promotion since these specialty beers are distributed in at least 14 states around the United States with production sizes ranging from 6,000 to 15,000 bottles of each specialty beer. The winning artists will also be promoted on the Teton Arts Council web site including a link to the artists’ web site. Artists may also be featured on the Grand Teton Brewing Company web site and other commercial promotion materials.
Although past label designs were primarily computer generated, this artwork contest is open to artists of all mediums. The judges expect to see a wide range of entries such as paintings, sketches, photographs, computer-enhanced photographs, and yes, computer-generated images. Grand Teton Brewing Company decided, too, that the winning artwork would inspire the names of the specialty beers. So the artists are truly being given a chance to show their creative interpretations.
Check this web site for contest rules and membership: www.tetonartscouncil.com. For more information contact the Teton Arts Council at 208-354-4278.